Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising tools…
Globally, athlete-led sporting properties have created strong commercial models, such as Michael Jordan’s high school basketball showcase. In India, however,…
Google will help the buyer in brand discovery, and help the seller with customisation and measurement.
Following his record-shattering performance at Edgbaston, cricketer Shubman Gill is expected to see a significant 30-40% increase in his endorsement…
At the same time, the pressure to justify ROI has intensified. With impressions cheaper than ever, the real cost lies…
It’s no secret that the runways of fashion are strewn with examples of work where original creators are either overlooked…
n this interview, Nitin Bhandari, VP & General Manager – Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava…
Last week, it announced the launch of Amazon Diagnostics, an at-home healthcare service that allows customers to schedule lab tests…
Josy Paul, chairman & CCO, BBDO India and jury president at Cannes Lions 2025, spoke to Geetika Srivastava about how…
Tata Group becomes India’s first brand to cross $30 billion in value, topping Brand Finance’s 2025 list. Infosys, HDFC follow.…
The key is not to break the sanctity of the chat experience, say experts, and to stick to the Updates…
The narrative in this `5-lakh-crore FMCG sector is beginning to shift. Far from being limited by necessity, rural shoppers are…
As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun Srinivas, director…
Taken together, these incidents show how India’s RMG sector is navigating an increasingly volatile regulatory landscape. While the segment single-handedly…
While RCB will likely see a 15% jump in brand value, Punjab Kings could score 30-40%
Finding a new fit with Gen Z: Amazon Fashion is betting its shirt on the identity-driven youth in Tier II and III cities Premium Story
Against this backdrop, it’s easy to see why Amazon Fashion rebranded its Gen Z storefront from the functional “Next Gen…
The move puts the estimated `3,000-`4,000 crore that RMG firms spend annually on digital advertising under increased scrutiny. According to…
“Having evolved from being part of the DDB network group, a few years ago Tribes acquired full ownership and took…
